BUILDING NEW BUSINESS WITH PUBLIC INTEREST DESIGN

Photo of Thomas Fisher from publicinterestdesign.org

Thomas Fisher writes about four emerging fields that Architects should expand their practice into to stay competitive.

“We should take a more expansive view of architectural practice. The four fields [on the next page], which have emerged in response to the pressing needs of our current age, represent inventive combinations of existing disciplines. These fields are among the most visible examples of the entrepreneurial revolution happening in our midst.”

Geodesign which uses programs like GIS to understand the effects of buildings on the natural environment. Service Design which plans and organizes processes to improve the interaction between service provider and customers. Experience Design which organizes processes with focus on user behavior and having a positive experience. Public Interest Design which emphasizes the creation or redesign of products, environments, and systems, with a clear human-centered approach.

Read the entire article in Architect magazine. *Listen to Thomas Fisher speak about “Redefining Practice.

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